Mysuru has GI-tagged Mysore silk plus the historic Ayurveda heritage. A combined Mysore-silk retail brand plus an Ayurveda services operation captures both heritage streams.
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Mysuru district has GI-protected Mysore silk weaving plus rich Ayurveda heritage (Government Ayurveda Medical College, Karnataka's premier institution). A combined operator running a Mysore-silk retail brand (D2C, metro boutique) plus an Ayurveda services operation (panchakarma packages, Ayurvedic-product retail) captures both heritage streams.
Capex of 15-35 lakh covers silk inventory, retail fit-out, panchakarma facility, and 6 months of working capital. NHDP (silk cluster) plus the Ministry of AYUSH's services scheme jointly fund up to 50% capex. Hard parts: Mysore-silk authentic supply, AYUSH services certification, and managing two operating models. Start with silk retail (steady year-round); Ayurveda services in year 2.
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