Kohima hosts the Hornbill Festival — Nagaland's tourism flagship drawing 1L+ visitors annually. A homestay network and curated tribal-craft retail outlet captures the December tourism peak plus year-round trickle.
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Kohima's Hornbill Festival (1–10 December annually at Kisama) draws over 1 lakh visitors in 10 days — concentrated tourism that pricing struggles to match. The peak generates 18× normal lodging demand. A homestay aggregator working with 20–30 Naga households (curating quality, training, online listings via Airbnb/Booking.com) plus a curated craft retail outlet selling Naga shawls, jewellery, and cultural artifacts captures both the December peak and the year-round slow tourism flow.
Capex of ₹10–25 lakh covers homestay onboarding (basic upgrades for 20+ properties), retail fit-out, training, and online distribution work. NEC's tourism subsidy (35% capital grant for new tourism enterprises in NE) plus MUDRA Tarun cover the build. Hard parts: standardising quality across 20+ independent homestay operators, managing extreme seasonality (10 days = 30% of annual revenue), and online distribution work. Realistic: profitable from year 2 if homestay onboarding is rigorous.
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