A retail-and-export brand built on Raghurajpur's Pattachitra artisans, selling framed art, palm-leaf work and home textiles to pilgrims, collectors and online buyers year-round.
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Puri district holds Raghurajpur, the historic Pattachitra and palm-leaf painting village, alongside the Jagannath pilgrimage hub drawing huge year-round footfall. The business is a Pattachitra-and-Pipili retail and export brand, built on the craft the district is famous for. It aggregates Raghurajpur artisans, standardises product lines from framed paintings to palm-leaf etchings to appliqué home textiles, and sells through a Puri storefront catching pilgrim traffic plus online and gallery channels. The hard parts are keeping artisan supply steady, protecting authenticity against cheap printed imitations, and the working capital needed to hold stock of finished pieces. Provenance, artist attribution and quality grading are the brand's defensibility. Buyers: temple-town pilgrims and tourists, urban art and gifting customers, and online ethnic-decor platforms. Year-round demand from both the pilgrim flow and online sales smooths the festival peaks.
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