Puri has Jagannath Temple drawing 1+ crore annual pilgrims plus historic Raghurajpur Pattachitra cluster. A combined pilgrim-services operator plus Pattachitra retail captures both heritage streams.
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Puri district has Jagannath Temple — one of the four Char Dhams drawing 1+ crore annual pilgrims with extreme peak during Rath Yatra. The district also has Raghurajpur — the historic Pattachitra (palm-leaf and cloth painting) heritage village. A combined operator running pilgrim-services (vegetarian accommodation, transport, prasad coordination) plus a Pattachitra retail brand captures both heritage streams.
Capex of 15-35 lakh covers accommodation arrangements, kitchen, retail fit-out, and 6 months of working capital. Odisha Tourism's pilgrim-services scheme plus DCH (handicrafts) jointly fund up to 50% capex. Hard parts: extreme Rath Yatra seasonality, managing two operating models, and Pattachitra artisan supply. Start with Pattachitra retail (year-round); pilgrim services in year 2.
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